Quality in Urban Design
All successful schemes display a distinct identity that intuitively informs the decisions of potential customers. This character and quality of environment engenders a sense of community pride and desirability that ensures long-term sustainability.
The ability of design to create this sense of place is not only reliant upon the buildings but also on the external spaces created by them. This not only demands high quality architecture but also a strong landscape strategy.
The fundamental challenge of the urban designer is to optimize the potential of the available land resource and to create this sense of place in a way that is appreciated and appeals to the customer.
The proposal must respond to its context both in form and style and embrace and exploit the sites natural landscape features and topography. The layout of its streets should provide for all modes of transport, the car movement and parking as well as the pedestrian and cyclist that offers routes that are legible, safe and easy to navigate and offer choice without being allowed to dominate the public realm.
Redrow recognizes the fundamental role of urban design in the delivery of high quality environments and the creation of new communities where our customers will choose to live and be a part of.
Our approach is increasingly open to public and professional critique beyond that of the Local Planning Authorities and must be capable of scrutiny.
The quality of development that this strategy is producing is becoming evident and we are delighted that Redrow was named ‘Housing Innovator of the Year’ for 2008 at the ‘Housebuilding Awards,’ having been nominated in no less than 5 categories – more than any other housebuilder.